ez2bgood

"easy to be good"

Software that treats you like a person, not a product.
No dark patterns. No data harvesting. Just tools that help.

Why "easy to be good"?

Modern software makes it easy to be shitty. Dark patterns manipulate you into subscriptions you don't want. Surveillance capitalism rewards harvesting your data. Platforms take 30% cuts while creators do all the work. Apps optimize for "engagement" — a polite word for addiction.

The term for this is enshittification: platforms start good, extract value from users to grow, then squeeze everyone dry once they're locked in.

We think it doesn't have to be this way. Software can respect your attention, protect your privacy, and charge fair prices. It just takes choosing to build it that way.

ez2bgood — because good software should be the default, not the exception.

What we've built

CleanLink

Strip tracking parameters from any URL. One tap. No cloud, no accounts.

Coming Soon

Sunrise Browser

Privacy-first browser. Tracker blocking, reader mode, local AI. Desktop.

Preview

Hylo

Hyperlocal community. Your actual neighbors, not an algorithmic feed.

Coming Soon

What we believe

Your data stays yours

Local-first. We never sell your data.

No attention games

Tools you use, then get out of your way.

Fair pricing

5% creator fees, not 30%. No tricks.

Transparent

You control the algorithms, not vice versa.

Help us build better software

We're a small team trying to prove software can be humane. Every contribution helps us stay independent.