ez2bgood

"easy to be good"

Software that treats you like a person, not a product.

No dark patterns. No data harvesting. Just tools that help.

Why "easy to be good"?

Modern software makes it easy to be shady. Dark patterns manipulate you into subscriptions you don't want. Surveillance capitalism rewards harvesting your data. Platforms take 30% cuts while creators do all the work. Apps optimize for "engagement" — a polite word for addiction.

The term for this is enshittification: platforms start good, extract value from users to grow, then squeeze everyone dry once they're locked in.

We think it doesn't have to be this way. Software can respect your attention, protect your privacy, and charge fair prices. It just takes choosing to build it that way.

ez2bgood — because good software should be the default, not the exception.

What we've built

g

Goodnabe

Hyperlocal community. Your actual neighbors, not an algorithmic feed.

Live
CleanLink

CleanLink

Strip tracking parameters from any URL. One tap. No cloud, no accounts.

Live
Stoop

Stoop

Invite-gated neighborhood marketplace. 3% flat, no promoted listings, no auction feeds.

Beta
Pantry

Pantry

Local-first pantry tracker. Scan a UPC, know what you have, spend nothing on ads.

Beta
GoodVote

GoodVote

Local politics and elections companion. Know your ballot, your reps, the actual issues.

Beta

Cooking

Sunrise Browser

Sunrise Browser

Privacy-first browser. Tracker blocking, reader mode, local AI.

Cooking
Spades

Spades

Classic partnership card game. Play with friends or matched opponents.

Cooking

Incubating on testvat

Lifting

Lifting

A lifting log and nothing else — exercise, weight, one blob a day.

Testing
Chat

Chat

Your Goodnabe conversations as a messaging app.

Testing
Voices

Voices

Daily voice exchange — one question, one stranger, a 60-second clip.

Testing
Puzzlebox

Puzzlebox

Local-first puzzle parlor — public-domain canon plus on-device generators.

Testing
Workshop

Workshop

Professional workspace you own — projects, portfolio, people.

Testing
New Happy

New Happy

Claude Code on your phone, through your own server over Tailscale.

Testing
4usician

4usician

Commission a song from an independent musician — request, record, review, pay.

Testing
4tographer

4tographer

Commission a photographer — request, shoot, review, pay.

Testing
84interesting

84interesting

A swipe app for ideas, not people — 84 passages and done.

Testing
Retort

Retort

Chemistry as a campaign — fire to semiconductor, real laws as the rules.

Testing
Gantry

Gantry

Engineering as a campaign — what carries what, from the frame outward.

Testing
Fulcrum

Fulcrum

Physics as a campaign — a rock, a rope and a plank to the LHC.

Testing
RoadZingo

RoadZingo

Road trip spotting game — gets kids looking out the window, not at a phone.

Testing
Hearth

Hearth

Photograph a room, get a priced menu of what you could do to it.

Testing
Loom

Loom

Photo organizer that keeps your memories yours — on-device, syncs to your own computer.

Testing
Cellar

Cellar

Friend-hosted encrypted offsite backup — you keep their blocks, they keep yours.

Testing
Guestroom

Guestroom

Trust-gated home-IP egress swap — your exit for a friend's, both ways.

Testing
AnotherThread

AnotherThread

Text adventures without the addiction loop — imagination fills the gaps.

Testing
Firsthand

Firsthand

Primary-source history — timelines with receipts.

Testing
Honeymouth

Honeymouth

Endearments across languages and eras — a curatorial reference.

Testing
Saltmouth

Saltmouth

The vocabulary grammar books refuse to print — a reference. Age-gated.

Testing
Bugs by ez2bg

Bugs by ez2bg

Tester companion: checklists, bug reports, and the fixes that come back.

Testing

What we believe

Your data stays yours

Local-first. We never sell your data.

No attention games

Tools you use, then get out of your way.

Fair pricing

5% creator fees, not 30%. No tricks.

Transparent

You control the algorithms, not vice versa.

Mission-Lock Pledge

Where user welfare conflicts with business returns, users win.

That isn't a promise — it's a structural commitment. We use ownership vehicles (public-benefit incorporation, foundation ownership) that legally bind us to the people we serve, instead of to outside investors. Read the full pledge →

Want in?

ez2bgood is in private beta — we're letting people in by invitation while we get it right. Drop us a line and we'll save you a spot.